I roll my eyes at Playtex ads
I don’t like what I’m seeing in TV ads lately. Since when can you advertise lube on TV during the middle of the day? And “Have a happy period”? My ass! And I just saw substantial female asscrack in an ad on Bravo. I have no idea what the ad was for, but there was asscrack and it shocked me. (Edit: They just showed it again. It’s for Bluefly.)
But what I can’t take is the ads that blatantly lie.
Platex, I’m calling you out.
You show a woman hanging out in her 18 Hour Bra. And then you claim that it’s “pretty.” LIARS.
18 Hour Bras are matronly. I appreciate that you don’t try to call them “sexy,” but “pretty” isn’t just puffery.
I understand the agony of finding a bra that fits properly — why don’t they make the cute/sexy bras in D-cups? — but don’t lie to us.
How about some honesty? Just get on the screen and say, “They actually fit. You won’t have to readjust the girls every few minutes. And for industrial-strength bras, they’re pretty cheap.”
I still won’t buy one, but I bet your sales go up anyway.
